In bartending terminology, what does the term 'pouring brand' refer to?

The term 'pouring brand' refers to the house or default liquor selection that a bar uses when a customer orders a generic drink without specifying a particular brand. This is usually a more economical choice for the establishment and is typically of acceptable quality. Since many customers may not have a strong preference for a specific brand, bartenders rely on these standard selections to deliver the drink quickly and efficiently.

In many bars, the pouring brand is chosen based on availability, cost, and overall flavor profile that matches the drinks typically served. This practice helps in both managing costs and maintaining consistency in the drinks offered to customers.

Other options refer to specific circumstances—such as the most expensive liquor available or premium options requested by customers—however, these do not align with the definition of 'pouring brand,' which specifically indicates the default liquor selection used in typical service scenarios.